The Hisense U7G (55U7G/65U7G/75U7G) is a stellar, gaming-focused 4K Android TV with phenomenal features including a 120Hz panel, Dolby Vision, Dolby Atmos, Auto Latency Mode, Variable Refresh Mode, and other game enhancements, all at a very reachable price.
- Incredible picture performance
- Solid gaming features and low input lag
- Stellar color and sharpness
- Android TV smarts
- Would be brighter
- Overactive motion smoothing
The Hisense U7G is Android TV created for gamers – and everybody else. While it will sound like a misnomer to call it a bargain model, it still gets all the smarts, features, and performance found in the best TV sets that will set you back hundreds more. The 55-inch Hisense 55U7G model we’re reviewing occupies an interesting position among its affordable TV siblings like the U80G, U8G, U9DG, and A6G – all television sets that once again prove that Hisense can offer something for everyone in premium-like TVs that won’t crush your bank account.
Hisense describes the U7G ULED as a “TV that makes gaming smooth like butter,” with particular focus on enhancing gamers’ experiences in some unique ways. True to their words, Hisense packs some beefy hardware into the U7G: a high 120Hz display, Game Mode Pro that reduces input lag, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and FreeSync support for PC gamers. That’s pretty everything a gamer could want, and it even includes all the HDRs you’d ever need, including Dolby Vision and HDR10+.
When it comes to TVs and monitors, whatever is good for gamers is usually good for everyone else who wants a crisp TV image. That said, gaming TVs never come cheap so we usually don’t recommend them to everyone else, but if the price is not an issue, sets like the 55U7G come highly recommended. And, the Hisense U7G isn’t that expensive, so we can easily recommend it to gamers and everybody else who enjoys a quality TV image.
Hisense U7G Specs
|Screen Sizes||55, 65, and 75 inches|
|Resolution||3,840 by 2,160|
|Video Inputs||Composite, HDMI, RF, USB|
|HDR||Dolby Vision, HDR-10|
|Screen Brightness||744.22 nits|
|Black Level||0.01 cd/m^2|
|Refresh Rate||120 Hz|
|Input Lag (Game Mode)||7.9 ms|
About the Hisense U7G
Our Hisense U7G Android TV review shows that it stacks up well compared to other TVs in its price range, delivering a brighter picture and very low lag time. You’ll spend much less on the 55U7G than you could on the more premium Hisense U8G QLED Android TV (55U8G), but you’ll also get less, not in a bad way though. It doesn’t get as bright as its more-expensive sibling and it gets fewer dimming zones.
The U7G, just like the U8G has the issue of Hisense’s overactive motion smoothing, but it doesn’t affect performance and can be solved via the preset modes. Also, there are better TVs and cheaper ones, too. But if you’re looking for the perfect balance of design, performance, and price, the U7G is the TV for you.
The Hisense U7G was released in 2021. We are reviewing the 55-inch model (55U7G), which is the smallest in this line. It also comes in 65 and 75-inch variants. The three Hisense U7G modes share similar specs across the range, with the only difference being the number of dimming zones. The 55-inch has 72, the 65-inch has 90 and the 75-inch has 120.
- 55 inch (Model 55U7G) – 72 dimming zones
- 65 inch (Model 65U7G) – 90 dimming zones
- 75 inch (Model 75U7G) – 120 dimming zones
Even with that, we expect the 65-inch and 75-inch to have similar pros and cons to the 55-inch model we’re reviewing, so our recommendations should apply to the rest of the other sets in the Hisense U7G Android TV line.
Hisense U7G Review: Design
In terms of design, the U7G shares a lot in common with its higher-priced U8G sibling: from a distance, both sets look nearly identical until you look at the legs. While the U8G comes with wider legs that extend out enough to occupy more enough space, the U7G uses slimmer boomerang-style legs.
As a nice touch, there are two positions in which you can place the feet, one at the far end of each side and another closer to the center. This is very convenient for people with small media centers to use the included feet instead of buying a separate stand. Screwing the legs in doesn’t take much work, either
Otherwise, the U7G is a beautiful TV that’s a little thinner than its expensive look-alike U8G. It measures 48.3 x 28.2 x 3.5-inch, while the Hisense U8G measures 48.5 x 28.2 x 3.9 inches. Other aesthetic similarities with the U8G include the slim bezel around the top and sides, with a wider edge at the bottom. Both TVs have a sturdy build with a hard plastic back, and the rear doesn’t stick out much when placed against the wall.
For a television designed purposely for gaming, port layout and selection can’t be emphasized more. Except for the power cord that sits on the right side, everything else is set on the left. This means you have a vertical slab with four HDMI ports including one eARC, two USB inputs, an RF input, an RCA composite, and a 3.5mm audio port.
All other digital audio outputs and LAN ports are placed on a horizontal section nearby. If you own a PS5 or an Xbox Series X | S, you can make use of the two HDMI 2.1 ports that allow for 4K/120Hz gaming. The other two HDMI ports support 4K/60 which is fine for other consoles like the Nintendo Switch or Amazon Fire device. Having said that, if you’re a multiplatform gamer and PC gaming enthusiast, you’ll need either an HDMI 2.1 splitter or keep manually switching ports which can be a little annoying for that genre of gamers. At least a third HDMI 2.1 would have solved that.
Hisense 55U7G Review: Image Quality
If you like to select your picture preferences, the Hisense U7G comes with 8 different preset modes: Vivid, Standard, Energy Saving, Game, Sport, Theater Day, Theater Night, and Filmmaker. The last mode is certainly for purists, who don’t want excessive video processing to interfere or affect the original look and feel of a movie – it should come out as intended by the director. Of course, if that’s not satisfying enough, you can dive right into more advanced settings and even adjust elements like the backlighting.
We are not surprised that games look stellar on the U7G. it doesn’t matter if you’re using a PS5, Xbox Series X|S, Switch, PC, or all four, the 4K/120Hz display is simply amazing. Colors are vivid, blacks are deep, and the contrast looks perfect. With 1,000 nits of peak brightness and 72 local dimming zones, visuals look amazing all around. Through and through, gamers will be incredibly satisfied with the Hisense U7G.
More particularly, Game Mode Pro will place gamers right into the game, giving them an edge in both refresh rate and latency improvement. This is more noticeable in first-person-shooter games like Call of Duty: Warzone where the U7G delivers extremely smooth gameplay. For games that support 4K/120Hz like Dirt 5 and Hao Infinite, it’s a satisfying experience to watch in real time.
PC gamers with the right gaming setup – maybe an RTX 3070/3080 graphics card, who need a large screen will be satisfied with higher fidelity titles like Cyberpunk 2077 and Metro Exodus Enhanced Edition. It helps that the Hisense 55U7G has Variable Refresh Rate alongside FreeSync support for AMD graphics card users.
Used as a general television for film watching, the shines bright as well. Netflix nature films like Our Planet look superb, and the television does a good job displaying how fine colors contrast to blacks during night scenes. With a variety of motion settings, sports from football to racing provide crisp, clear, and smooth running visuals.
Audio quality is consistent alongside Hisense’s newer crop of TVs. If you’re looking for a louder cinematic experience, you might as well consider a soundbar or speaker system. On its own, the Hisense U7G built-in speakers offer an average audio experience. Though the TV can get incredibly loud, audio quality takes a hit once users go beyond the 20-point range.
Hisense 65U7G Review: Smart Features/Android TV
Powering the 55U7G is Android TV, one of the richer TV operating systems. It brings a lot of features to the TV platform, but Android TV can tax some TVs, but on the U7G it is very responsive, menus load quickly, and apps launch in seconds.
The Home screen by default displays recommended shows, favorite apps, and shows that you’re currently watching. You can tweak the settings to your liking, customize the home screen to show personalized recommendations, and you can as well pick your favorite apps. Also, you can choose which apps will show you more detailed recommendations. For instance, you can have YouTube show the latest recommended documentary videos and music on the home screen instead of launching the app to see them.
Android TV offers just about every app you’d want, from basics like Netflix and Prime Video to the latest favs such as Disney+ and HBOMax, as well as Apple TV, Paramount+, Peacock, and many more. And if you have a missing app and need to share content from your phone, the U8G has built-in Google Chromecast. Simply put, this is one of the best smart TVs for streaming your favorite content.
Also, the Hisense 55U7G comes with hands-free Google Assistant, all thanks to built-in far-field microphones that make the TV function like a smart speaker. With this feature, you can turn the TV on and off, launch Netflix and open the TV’s other settings menu with your voice. Google Assistant is very responsive to each command, and you can use Alexa with the U8G through the Hisense Smart TV skill – meaning you can pair it to your Amazon Echo Dot when needed.
Hisense 75U7G Review: Remote Control
In an era where Roku and Apple TV remotes are tiny, sleek, and versatile, the U7G’s remote doesn’t attempt to match those designs, but it does its job well. The remote has a Google Assistant button alongside Android TV software controls. Like many other remotes, there are quick buttons that will launch apps like Netflix, Disney+, Prime Video, YouTube, Tubi, and Peacock.
The IR remote has Bluetooth built-in but you’ll have to mainly connect it through the menu button which seems a little odd. When used in the dark, however, navigation is simple due to the backlight.
Like the TV design, the remote control has one unique feature. In this case, it has a flat bottom that lets it stand up vertically. The flat base makes the remote a bit bottom-heavy, but that doesn’t affect use. Beyond that, there’s nothing special about the remote but it gets the job done.
Hisense U7G Review: Verdict
The Hisense U7G Android TV (55U7G/65U7G/75U7G) is a stellar TV that boasts all the features gamers and movie lovers alike would look for. It sacrifices a bit of brightness and color range compared to the Hisense U8G to reach that lower price. However, where it lacks it makes up with solid connectivity including HDMI 2.1, support for Dolby Vision and HDR10+ as well as gamer-centric enhancements like Variable Refresh Rate and Auto Low Latency Mode. More importantly, it produces good color, sharp visuals, and its brightness is phenomenal.
If you can spend a little more, we saw better overall gaming performance and picture quality in our Hisense U8G Android TV review. But if you want to simply balance price and performance, the Hisense U7G is a good choice.
Should I buy a Hisense U7G?
If you are a console gamer looking for an affordable 4K TV with a native 120Hz refresh rate without emptying your bank account, this is the TV for you. It has a feature set that rivals bigger, more expensive brands, and beyond its gaming focus, the Hisense U7G offers incredible visual performance for film and television.
Hisense ULED Premium 55U7G QLED Series 55-inch Android 4K Smart TV with Alexa Compatibility, 1000-nit HDR10+, Dolby Vision & Atmos, 120Hz, HDMI 2.1, Game Mode Pro
$699.99 in stock